In the process of learning "Yu Jun's Product bulk sms service Methodology", weighing and decision-making is the basis for the daily work of product managers, which is listed as a major unit in the book; at the end of this unit, Mr. Yu Jun discussed the problems encountered by Didi APP in some scenarios. The trade-off problems are illustrated with examples; in this regard, I have conducted a superficial analysis, expressing my own understanding of these problems and imagining my own trade-off ideas and solutions. In order to better adjust the balance bulk sms service between supply and demand, users can take taxis faster during peak hours and cheaper during off-peak hours. On July 23, Didi started trial operation of new categories of services in some cities: Special Express and Didi Express.
Among them, “Didi Express” will be in short bulk sms service supply according to the real-time car usage conditions, such as morning and evening rush hours, rainy and snowy weather, holidays and other peak travel periods; according to the vehicle conditions, some orders will be temporarily increased within a certain range. In the form of "price", the car can be called faster, and the temporary dynamic price increase included in the one-stop price is all given bulk sms service to the driver. In the previous period, Didi used the queuing model described in the book + avoiding queuing for urgent needs through membership gifts, points exchange, etc.; it is hoped that by giving users more accurate time expectations, users are more willing to wait ; thereby improving the overall satisfaction of the taxi demand, and relying on the number of urgent demand to meet the more urgent taxi demand of the user.
However, the queuing mechanism cannot be a bulk sms service panacea; the queuing culture, because of the respect for order in the culture, is a concrete manifestation of China's collective consciousness, and it is the modern concept of equality for everyone; this can be confirmed from similar cultural circles , For example, in Japan, there is a cognition of love for queuing, such as being proud of spending a lot of time and energy. On the other hand, queuing is an bulk sms service allocation method born to improve allocation efficiency when resources are scarce and reasonable allocation is difficult. The earlier the construction process of the benefit of advancing in line, the better opportunity for the person in front; but the profit of each queue jumper is the harm to the queue person, even the queue jumper abides by the rules.