Especially on a shoestring budget, if you forget about the “ landing page ” stunner, everything you did would have been for naught. If you want to convert your prospects into customers, take care of this page down to the smallest detail: Feature Match the product to the service Advertising Policy Compliance Pay attention to the writing of your ad To write a good ad on Facebook and achieve your advertising objective, you must pay particular attention to the text but also to the title. A Facebook user only likes, clicks or shares ads that manage to pique their interest and arouse their curiosity.
Then create 3 (or even more) versions of the ad you want to submit. This exercise allows you to perfect your text and your title and to choose among these versions the fax list one that will capture the attention of as many prospects as possible. Vary the titles and find at least 3 relevant images that will help illustrate your point. Try a headline that asks a question, another that provides more insight into the purpose of the ad, and a third that matches the image.
Since you do not want to invest more than 100 euros, it is better to reach a larger audience. The variety of titles is a good way to achieve this. Also, use intriguing visual content to get your prospects to click on the ad. A good digital strategy must contain elements of suspense, especially with the profusion of images on the web which make it more difficult for the Internet user to impress. Note : At the end of your ad, don't forget to add a Call To Action “Find out more”. This allows the reader to effortlessly jump from Facebook to your website or blog. Promote your best content Sending people to your website sharing your best content helps them get to know you better. You then manage to install a relationship of trust necessary for the success of your business.