LinkedIn is the world's largest business-oriented social network. It connects thousands of professionals with companies and enables various partnerships and opportunities. Without a doubt, those without a LinkedIn profile are missing out on great opportunities to expand their market presence. This is especially true for businesses, who may miss out on what one of the best and only business channels has to offer. LinkedIn for business has long been known to be a successful strategy when it comes to gaining authority, visibility, and attracting talent.
The Company Page, which is what a company page is called on the social network, is the way to lead a brand to great achievements. A very close example is precisely Hotmart ! We do focused strategies for LinkedIn and we highly value the power of this network. This C级执行名单 earned us great recognition in the market, various benefits and even awards. In 2019, we were, for the second time, among the top ten Company Pages in the world. Incredible true? Hotmart - LinkedIn Best of Pages Award This award means a lot to us, and we want you and your company to do a lot of great things with LinkedIn, too. Therefore, we are going to share with you, based on our experiences, the LinkedIn guidelines and the advice of other companies that are #BestOfPages, tips so that your Company Page also stands out! But, after all, what are all the benefits of having a Company Page for my company on LinkedIn? If you are still not convinced of how good LinkedIn offers for companies, we are going to show you some of the main benefits of having a Company Page. Notice! 1- LinkedIn will serve as a showcase for your company The Company Page can be followed by multiple profiles and can post content to your news feed for followers and even fan connections to see when they comment on the post.
Also, she is publicly viewable by default. That is, your content can even be ranked on the web. 2- The company's collaborators end up acting as business ambassadors It's natural for employees of a company to put the company they work for on their LinkedIn profiles. When you have a Company Page, it appears for bookmarking on collaborators' profiles and shows up on their connections as a clickable image. Therefore, the employees themselves advertise the company and can still show their pride in being part of it. 3- It is possible to announce vacancies One of LinkedIn's features is the Jobs tab, where users can find job opportunities. Thus, the Company Pages can advertise their vacancies on the network and be seen by thousands of users looking for work.