Looking back on the past 2021, it is undoubtedly a big year for new energy vehicles. According to the statistical analysis of the China Association of Automobile Manufacturers, the annual sales of new energy vehicles exceeded 3.5 million units, an increase of nearly 160% year-on-year in 2020, and the market share increased to 13.4%, up from 8 percentage points in 2020. Among them, the performance of the new power car companies is very eye-catching. Xiaopeng Motors has delivered a total of 98,155 vehicles throughout the year, Li Auto has delivered a total of 90,491 vehicles, and NIO has delivered a total of 91,429 vehicles. close to 100,000.
NIO's user-centric operation country email list system and Xiaopeng's highly intelligent product strength have been recognized by users, which is ultimately reflected in sales performance. However, if you want to make great progress, there is another issue that must be considered.
The user is the cornerstone of the brand, and the product is the soul of the brand. What is the moat of the brand?
In the past, there was Lexus' "ingenuity" service, and now there is NIO's buying service to deliver cars. The answer is obvious, service is the moat of the brand . The service business of car companies covers a wide variety of insurance, repair, maintenance, boutiques, etc. The emergence of new energy vehicles has brought a new service form. Today, I will conduct a comparative analysis of multiple brands in the automotive industry, and let’s talk about the energy service sector of the new energy vehicle industry.
The home charging pile services of various car companies are basically similar. The business process includes: declaration-installation-activation binding-use-after-sales. There are many functions and their own business logic in each process, but they are not the main discussion in this issue. object. The following section will conduct industry multi-brand benchmarking analysis on public charging piles (charging maps) and power-up services.