formation and scaleBrad began his professional life as a trainer in the healthcare industry, specializing in crisis intervention and CPR. The experience he has gained both in training and in being able to structure and deliver organized content will serve him well in the future. In 1998, he discovered the world of paid search, a web-engine placement through clicks and ad views.From there, his rise was steady: in 2001, he created his own agency, which he sold in 2004 to join a growing company called Local Launch. “I learned a lot
about large-scale construction during that time,” says Brad. "With partners like Microsoft, Google and Yahoo, working at scale has become second nature to me." By the time he and his partners sold Local Launch two years later, the company was helping some 660,000 businesses.From there, Brad went to work for Google, using his previous employee email list training New Partnerships You Interview People and You Networ experience to help the company's advertiser base become familiar with using AdWords. His biggest challenge? “Discover how to introduce complex concepts in a structured, step-by-step method, so that people can understand more and more as
they progress. But the entrepreneurial world kept calling, and Brad's next startup was BG Theory, a company focused on in-house training, seminars and webinars to educate businesses on PPC, SEO and other Internet marketing tools. However, the issue of scale, which he had learned at the time when he was working with big tech companies, stayed with him. How best to overcome the limitations of individual training?SEE ALSO: Visible Experts℠: How to Get Visible FasterEntrepreneurship: finding answersThe answer to that question was Certified Knowledge (CK), an online video training company that Brad started just over five years ago. For this company, Brad handles video creation, tool developm